24,800+
Active investors
$42M+
Daily trading volume
180+
Tradeable instruments
99.98%
Platform uptime
Our mission
Democratizing access to global markets
For too long, high-leverage trading and structured investment products were available only to institutions and high-net-worth individuals. The tools, the data, the execution speed — all locked away behind minimum deposits in the millions.
Etrads changes that. We built the infrastructure from scratch — real-time price feeds, a proper execution engine, AML-grade compliance, and a clean interface — and made it available to everyone with a $10 minimum deposit.
No institutional minimums. No gatekeeping. Just markets.
What drives us
Our core values
Transparency first
Every fee, every spread, every action is logged and visible. We believe in radical clarity — no hidden charges, no surprise deductions.
Security by design
Device-level 2FA, 256-bit TLS encryption, bcrypt hashing, and a manual compliance review on every withdrawal. Your funds are our responsibility.
Access for everyone
From first-time investors to experienced traders — our platform scales. Start a fixed-return plan from $250 or open a leveraged CFD in seconds.
Always on
Live price feeds, real-time PnL, and instant execution run 24 hours a day. Markets don't sleep, and neither does Etrads.
Our journey
From idea to platform
Founded
Etrads is incorporated. The founding team begins building the core trading engine and compliance framework.
Private Beta
First 500 users onboarded. Real-time CFD execution goes live across forex and commodity pairs.
Investment Plans
Fixed-return ROI plans launch — staking, managed funds, and bonds — giving users passive income alongside trading.
Scale
Platform crosses $1M daily volume. Crypto deposit support expanded to 8 coins. Mobile-first dashboard redesigned.
Today
24,800+ active users, $42M+ daily volume, 180+ instruments. Growing fast across multiple continents.
Our Headquarters
Strategically located in the heart of New York's financial district, our state-of-the-art facility serves as the command center for our global operations.
Etrads Company HQ
120 Wall Street, New York, NY 10005
New York Headquarters
Address
120 Wall Street, 15th Floor
New York, NY 10005
United States
Business Hours
Monday – Friday: 8:00 AM – 6:00 PM EST
Weekend: Closed (Trading platform 24/7)
Contact
+1 (212) 555-0147
support@etrads.com
Trust & Security
Regulated & Certified
We maintain the highest standards of regulatory compliance and security certifications to protect your investments.
FINRA Registered
Financial Industry Regulatory Authority
Fully registered broker-dealer with comprehensive regulatory compliance.
SEC Compliant
U.S. Securities and Exchange Commission
Adhering to federal securities laws and investor protection standards.
SOC 2 Type II
Security & Availability
Audited controls for security, availability, and confidentiality.
The people
Leadership team
Experienced operators from banking, fintech, and compliance — all in one place.
Alex Mercer
Chief Executive Officer
15 years in institutional FX trading. Former VP at a tier-1 investment bank. Built Etrads to give retail investors access to professional-grade tools.
Priya Nair
Chief Technology Officer
Previously led infrastructure at a major fintech unicorn. Architected the real-time execution engine and zero-downtime deployment pipeline.
James Okoye
Head of Compliance
10 years in AML and financial regulation. Ensures every transaction meets the highest standards of KYC/AML compliance.
Sofia Reyes
Head of Product
UX-obsessed product leader with a background in trading app design. Responsible for every interaction on the platform being fast, clear, and trustworthy.